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Targetted Keywords In URL Are Important

01.08.06 | Comment?

I have been trying to make a conscientious effort to include hephenated keywords in my urls.
Some have called it useless.  A test done at PR Weaver’s blog Concludes:

  • This test shows that keywords in URL are taken into account by Google, MSN (beta), Yahoo! and Exalead algorithms.
  • This test does not show how much it helps for your ranking compared to other criteria.
  • When constructing URL directory and URL file names, use targeted and relevant keywords.
  • If you use several keywords in your URLs, use hyphens as dividers and not underscores. Read our article about Hyphens and Underscores
  • One month after our web pages were added, the following search engines has not yet crawled our test pages! Ask Jeeves, Lycos, Teoma, WiseNut, Voila.
  • Google, MSN beta and Exalead were the fastest to index our new web pages.
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